Xbox exclusivity?

Now we know why Microsoft is charging you more for your Xbox Live subscription (if you live in North America or the UK):

Now in 2002, it was strictly multiplayer gaming. Now we get those Call of Duty map packs before anybody else does. We’ve got Gears and Halo, of course, as exclusives. We continue to get exclusives on the service as well. And we’ve gone from 400,000 members in our first year to 25 million.

Well, if I were an Xbox player, I wouldn't think "oh, I love these games but I don't want anyone else to play them". That would be selfish and stupid. But Microsoft is paying millions to developers so they don't sell PS3 versions. Do Xbox players get any real benefit from this? No. Microsoft does.

Also, an Xbox player has Gears of War and Halo. Microsoft could easily release Halo for PS3, but they don't want to, because it's all about strengthening the Xbox brand and hurting the competition. Does that benefit Xbox players at all? No. That's only good for Microsoft.

If Microsoft is the one reaping the benefits, why should the players pay for all that exclusivity nonsense? Are you kidding me?