Playstation loyalty?

I own a Playstation. I purchase lots of games. I play as much as I can (which is not much lately, though). Then, the new Playstation loyalty program, "Playstation Rewards", should be perfect for me, right?

Well,

The tiers earn members access to mostly digital rewards, like exclusive PSN avatars that display member status in the program, dynamic themes and PlayStation Home content.

Avatars, dynamic themes and PlayStation Home content? The stuff you can keep if you terminate your PlayStation Plus subscription because nobody really wants it and it's kind of worthless?

You can count me the f*** out.